Our vision
and
purpose

Our vision is a healthy and more equitable world. Our purpose is to advance real-world public health actions and policy through research, training, education, and partnerships.

Strengthen local and regional capacity for public health action.

connect communites, researchers
and policymakers
to co-design
solutions.

How we work

Piloting novel ideas:

From telehealth mentorships for rural nurses to intergenerational walking clubs that combat isolation, we test and scale ideas that respond to real needs in real communities. We try and refine innovative approaches in public health and health systems, from grassroots interventions to systemic reforms.

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Advocacy across levels

We engage in advocacy at national, regional, European, and international levels, grounded in interdisciplinarity and a public health approach.

Innovative partnerships

can co-develop tools like a digital dashboard for respiratory health by bridging sectors and geographies. We broaden the scope and reach of public health actions by convening diverse actors and co-creating impactful, cross-sectoral initiatives.

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Our Focus Areas

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Planetary Health

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Healthy Aging

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Digital Transformation

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Urban Health

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Climate change

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Water and Health

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Air pollution

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Culture and Health

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Mental Health

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Disaster risk reduction

Enthusiasts
behind phah

Vlatka Matkovic

Founder & Public Health Innovation Specialist

Marija Jevtic

Scientific Leadership

Stevan Vujasinovic

Communications & Advocacy Catalyst

Lana Kosovac

Creative Artist & Cultural Connector

Lydia Patafta

Creative Artist & Cultural Connector

Sanja Ristic

Designer & Visual Storyteller

a volunteer spirit uniting architecture and public health

© Public Health Action Hub 2025